In October 2016 Gabriel Bonfim had the opportunity to present his Tactography™ for the very first time to a wide viewing public, at São Paulo’s prestigious Museu da Imagem e do Som (MIS), an institution of the Cultural Secretariat of the Government of the State of São Paulo (Secretaria da Cultura, Governo do Estado São Paulo). The exhibition featured a 12-part Tactography™ portrait series of well-known tenor Andrea Bocelli, as well as a 9-part portrait series of young ballet dancer Denis Vieira and a small selection of photographic portraits in colour and black & white.
The exhibition was conceived as an art experience for visually impaired and sighted people alike: 2,570 visitors in 10 days, 11 newspaper articles, 10 magazine contributions, 3 radio interviews and 9 TV reports, over 70 Internet articles and over 2.2 million clicks across all social media attest to the enthusiasm shown by visually impaired and sighted people for this exhibition. Even taxi drivers knew which museum had the “Arte Branco” on exhibit.
The exhibition also offered a preview of the scale and scope going forward: today 5.5 percent of the blind and visually impaired visit a museum once a year. If this visitor group is added to the average number of visits, which Gabriel Bonfim’s exhibition at the MIS in Sao Paolo exceeded by far, the potential added value for museums EU-wide would total EUR 400 million a year according to estimates of the Economica Institute of Economic Research.